Profit
Pressing the reset button on Business
As I’ve mentioned before, I just don’t buy the fallacy that profit is the sole driving force of great businesses. If you are a business owner (like I am), then it’s easy to understand why profit is such a motivation; profitable companies frequently equate to wealthy owners (though they don’t have to). In my own case […]
The measure of Success
How do you measure success? In the business world there’s a misplaced obsession with two metrics – turnover and profit. Running your business within these parameters would be like choosing your life partner based only on eye colour and height – I suppose it’s a start, but you would be missing out on so much […]